Tag Archive for: Airbnb

Disruptive Innovation: “Many have misunderstood the concept”

“Disruptive” and “innovation” – the two terms are often mentioned in the same breath, but they are also misunderstood and misused. Harvard professor Clayton Christensen is considered the inventor of the Theory of Disruptive Innovation. He is astonished that his theory is applied to all kinds of things. Neither Uber, nor Tesla, nor Airbnb are considered to be disruptive innovators.