Agile B2B Sales in the age of digitalization
How to use Sales Interim Management 4.0 in medium-sized companies in an implementation-oriented way
Digital change is all-encompassing, ever-present and is transforming the market, people and society. New technologies are forcing companies to fundamentally rethink their business models. These serious innovations are having a direct impact on business customer sales in the B2B market (business-to-business). New thinking, more agility and even more customer orientation are on the future sales agenda. After all, one thing is certain: Suppliers, prices and services are becoming increasingly transparent, the possibilities for customers to compare are on the increase, while buyer loyalty is waning.
For a new start in sales, a fresh breeze and up-to-date expertise from outside can provide the necessary impulses – especially for small and medium-sized businesses. Sales interim managers initiate change and lead the sales team back to its former strength and new successes. They stimulate sluggish sales, offer support to the sales team and, at the same time, offer guidance along more innovative paths.
In German only:
Chefsache Interim Management
Praxisbeispiele für den erfolgreichen Einsatz in Unternehmen
Publisher: Peter Buchenau
Authors: Alexander Deicke, Hanno Goffin, Thorsten Grobler, Ralf H. KOMOR, Georg Manger, Birgit Maria Weinländer
Verlag: Springer Gabler, 202 Pages, Copyright 2019
Recommended by DEUTSCHER MANAGERVERBAND
Hardcover + eBook
$ 32,99 (US)