The management consultancy Gartner recognised early on that it is not enough to focus on the pure purchasing cycle. Since it is no longer enough to simply win orders, the focus must be on the entire customer life cycle. Here is a summary of the Gartner ideas from 2016.
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https://en.komor.de/wp-content/uploads/2019/04/kim-en.jpg 720 1280 Ralf Komor https://en.komor.de/wp-content/uploads/2020/02/komor-interim-management-en.png Ralf Komor2020-03-13 03:13:372021-04-09 17:26:26Thinking beyond the purchase: The dynamic customer life cycle