Discover the crucial aspects of content production in B2B companies, the challenges they face, and the strategies for overcoming them. Learn from industry expert Mark Grandler as he discusses how to optimize content efforts with limited resources. This article provides actionable insights for enhancing visibility and efficiency in B2B marketing.
Learn the unique habits that set successful teams apart, including direct communication, mutual appreciation, and authentic interactions. This guide covers essential aspects of team management and the role of an interim manager. Find out how effective planning and open emotional expression can boost team productivity.
Dive into a detailed comparison of two innovation giants: Paul Cook and Clayton Christensen. Understand the nuances of incremental versus disruptive innovation and how these approaches can guide modern business strategies. Discover insights to refine your innovation efforts.
MetaSales is an innovative sales strategy that offers companies new ways to present and sell their products. The virtual twins of factories, machine parks or office complexes offer customers the opportunity to simulate work processes and try out products virtually. This builds product loyalty and boosts sales. Sales consultants can use XR Customer Experiences to visualise complex products and processes, increasing their efficiency.
MetaSales is a promising technology that can help companies differentiate themselves from the competition and increase customer loyalty.
Discover the crucial role of sales excellence in business restructuring for sustainable turnarounds. This guide emphasizes strategic revenue growth, customer focus, and the balance of cost efficiency with long-term viability. Learn best practices and key success factors to revitalize your company’s performance.
The blog discusses the intrinsic link between economic growth and resource consumption, emphasizing the role of new regulations and younger generations in driving sustainable change. It highlights the impact of the EU’s Corporate Sustainability Reporting Directive (CSRD) and showcases companies like Zalando that are leading in sustainability. The piece calls on all stakeholders to participate in the sustainable transformation of the economy.
Read how to adapt to the new generation of millennial buyers:
– Younger generations are increasingly moving into decision-making positions in B2B purchasing. This requires a rethink of customer communications.
– To attract and retain the new B2B generation, suppliers need to create more positive digital experiences along the customer journey.
– With the right coaching and supportive consulting, companies can better align their sales strategy with the new generation and deliver sustainable value.
This is a collaborative article by three interim professionals Ulvi Aydin, Malte Borchardt, and Ralf Komor on the subject: THE INTERIM MANAGER AS A BRAND. Interim Manager: Business megastars or just excellent? Being a good interim manager is one thing. If nobody knows it, then something is wrong.
Always follow the QUID PRO QUO principle. Even small rebates can have a devastating impact on the bottom line of a company. Many salespeople are not sufficiently aware of this fact. During contract negotiations, they are often quick to offer discounts.
A hidden champion and world leader in technical interior design faced strong pressure from its customers to innovate, with ever-shorter product lifecycles in the global marketplace.
In order to differentiate itself from the global competition and successfully establish its products in the market, it was clear that more attention needed to be paid to current and future customer needs.
