This is a collaborative article by three interim professionals Ulvi Aydin, Malte Borchardt, and Ralf Komor on the subject: THE INTERIM MANAGER AS A BRAND. Interim Manager: Business megastars or just excellent? Being a good interim manager is one thing. If nobody knows it, then something is wrong.
Always follow the QUID PRO QUO principle. Even small rebates can have a devastating impact on the bottom line of a company. Many salespeople are not sufficiently aware of this fact. During contract negotiations, they are often quick to offer discounts.
A hidden champion and world leader in technical interior design faced strong pressure from its customers to innovate, with ever-shorter product lifecycles in the global marketplace.
In order to differentiate itself from the global competition and successfully establish its products in the market, it was clear that more attention needed to be paid to current and future customer needs.
Interim management is becoming increasingly popular in Germany, and for good reason: the added value that temporary managers bring is enormous.
To help you find the right interim manager for your business challenge, I’d like to highlight 6 common pitfalls in selecting one – and show you how to avoid them.
Even the most creative and agile start-ups often neglect their customers and the access to them in their product orientation.
Five steps to a strong value proposition. High performing salespeople are essentially change agents. They recommend, advise and support their customers and aren’t afraid to push when it’s in their customers’ best interests.
Many pricing models are divided into three tiers, for example GOLD, SILVER, BRONZE. The questions that arise are: How do we ensure that customers buy the middle price as intended? What is the right spread?
Agile Customer Co-Creation: The customer as innovator. The pressure to innovate is increasing, innovation cycles are becoming shorter. Anyone who wants to stand out from the competition and successfully establish products on the market in today’s world must (even) more strongly focus on the needs of the customer. An agile customer co-creation solves this problem and offers companies numerous advantages.
A recent study reveals the biggest challenges and priorities in sales in 2021, with responses from 423 sales directors, CSOs and CEOs identifying the biggest challenges and their main sales priorities for 2021.
