What can Interim Management Clients learn from a captain?
Here is one of the most interesting quotes of resent times: Captain (ret.) Friedhold Hoppert explains what Interim Management clients can learn from a captain.
These values count in B2B sales: 40 things that really matter to your customers
Purchasing decisions of B2B customers are more similar to those of private customers (B2C) than it may initially appear. It is not only objective criteria that count; subjective factors also play a role. These include whether the brand matches the positioning of the own company or whether the design and features are attractive. This article takes a look at the research and explains how – with the right data – it can be used to help you better understand the more personal elements behind your customers’ decisions. From this you can then form a value proposition that meets the deepest needs of your customers. After all, the customer should perceive the products and services of his supplier as unique and make his decision accordingly.
Questions about the mandate – What exactly is it about?
You can use these questions to prepare for the assignment of an Interim Manager.
Objection Bingo: 44 reasons why it does not work!
We all know people who always have a “good” objection why something will not work out. Here you will find collected works of these contemporaries.
Thinking beyond the purchase: The dynamic customer life cycle
The management consultancy Gartner recognised early on that it is not enough to focus on the pure purchasing cycle. Since it is no longer enough to simply win orders, the focus must be on the entire customer life cycle. Here is a summary of the Gartner ideas from 2016.
DIGITAL CUSTOMER EXPERIENCE // Changing customer experience: 5 challenges for companies
Whether Big Data, Machine Learning or the Internet of Things (IoT): Technological progress and Artificial Intelligence (AI) are changing everything – including how customers experience companies and make purchasing decisions. What challenges do companies have to overcome to remain competitive in the future?
I will introduce you to the five most important trends and challenges of digital customer experiences – DIGITAL CUSTOMER EXPERIENCE
Five Quotes from my book “Chefsache Interim Management”
Here you can read five important quotes from my book contribution “Agile B2B Sales in the age of Digitalisation” in the book “Chefsache Interim Management“.
New impulses through Interim Sales Managers: Resulting instead of Consulting
Interim Sales Manager in medium-sized companies: Resulting instead of consulting!
How to make a successful business restart in times of digitalisation? Interim Sales Managers initiate new business models in the digital change and lead sales teams to old strengths and new successes. This is becoming increasingly important, especially for medium-sized businesses.
Do not assign me until you have the answers to these seven Questions!
Dear interested parties and clients!
I want to find out if I am the right man for the job. For this purpose I have developed these questions over the course of time.
Please answer these seven questions for yourself before hiring me or any other Interim Manager.
Top Tips for Interim Managers and companie that want to hire Interim Managers
Norrie Johnston, one of the leading British Interim Recruiters, shares his best tips for Interim Candidates. This quick checklist should hopefully give you the most answers.
INTERIM MANAGER: these questions, thoughts and tips can be used to help you prepare your presentation and plan the start-up phase of a mandate.
CUSTOMER: these questions, thoughts and hints can be used to prepare for the assignment of an interim manager.
