METASALES | SALES IN THE METAVERSE
MetaSales is an innovative sales strategy that offers companies new ways to present and sell their products. The virtual twins of factories, machine parks or office complexes offer customers the opportunity to simulate work processes and try out products virtually. This builds product loyalty and boosts sales. Sales consultants can use XR Customer Experiences to visualise complex products and processes, increasing their efficiency.
MetaSales is a promising technology that can help companies differentiate themselves from the competition and increase customer loyalty.
THE CONCEPT OF THE METAVERSE AND ITS APPLICATION TO SALES
The concept of the metaverse, which Facebook founder Mark Zuckerberg has been heavily promoting in recent months, is still a dream now. However, virtual reality has already arrived in sales practice, offering companies innovative opportunities for B2B sales. The term MetaSales is used to describe sales processes in an existing virtual world.
KREATIVRAUM GMBH – METAVERSE-SOLUTIONS: HOW TO BUILD VIRTUAL TWINS
These are virtual twins of factories, machine parks or office complexes. One company that builds such meta-twins is Karlsruhe-based kreatiVRaum GmbH – Metaverse-Solutions. Customers can use the laboratory modules to simulate work processes in virtual reality before making a purchase decision. This offers enormous added value and facilitates planning and customer communication.
ROCHE: HOW THE SWISS PHARMACEUTICAL COMPANY USES THE VIRTUAL LAB
A particularly impressive example of MetaSales is a project for the Swiss pharmaceutical company Roche. The company commissioned laboratory equipment manufacturer Waldner to supply the laboratory equipment for the new Roche Innovation Centre in Basel. As the Innovation Centre had not yet been built, a true-to-scale Meta Twin of three floors of the building – around 1,200 square metres of laboratory space – was produced.
Sales staff were then able to walk through the virtual lab with the pharmaceutical giant’s managers and present the virtual twins of their products on the spot. This can be done using VR goggles, a PC, a tablet or even a smartphone. Users are given an avatar with which they can walk around the rooms, change layouts or colours and operate the lab equipment, just like in a computer game. Laboratory technicians were able to simulate work processes in the small metaverse and provide information on which rooms they would like to see differently.
This not only allowed Roche to skip process steps and save on conversion costs, but also shortened the resistance phase of the workforce during the change process: employees were able to look around the virtual lab rooms (their new workplace) in advance and have a say in some of the technical equipment. This greatly increased acceptance of the project.
VIRTUAL REALITY AS A WALK-IN ONLINE SHOP: EXPERIENCE-ORIENTATED SHOPPING IN THE METAVERSE
Another example is the walk-in online shop. Customers can try out and interact with machines, appliances, systems and other products in a virtual space. This greatly increases the emotional connection to the product and makes the purchase an experience that is not easily forgotten. If the customer likes a product, he can place it in the virtual shopping basket and order it at the touch of a button.
METASALES AS AN INNOVATIVE SALES STRATEGY: ADVANTAGES FOR COMPANIES AND CUSTOMERS
Meta Twins like these give an idea of how the metaverse can evolve into the perfect showroom and walk-in online shop for sales. With MetaSales, companies no longer just sell products – they tell stories that can be experienced and thus arouse emotions. XR Customer Experiences gives sales consultants even more options for presenting and visualising complex products and processes.
MetaSales opens new avenues for B2B sales and offers companies the opportunity to differentiate themselves from the competition. Sales consultants can offer their customers a unique experience and present products in a new way. By interacting with the virtual twins, customers can better understand products and experience how they work.
The benefits of MetaSales are clear: companies can increase customer loyalty, improve efficiency and boost sales. By being able to test and try products virtually in advance, customers can better assess whether the product meets their requirements.
By allowing customers to test and try products virtually in advance, they can better assess whether the product will meet their needs. This helps to avoid bad purchases and returns.
Bitkom: Eight-point plan for the industrial metaverse
“The industrial metaverse can build on Germany’s industrial strengths and developments in the field of Industry 4.0. It is a key lever for remaining an economic leader in industry, solving social problems and becoming more environmentally and socially sustainable. For this to succeed, policymakers must define ambitious goals and create the right framework conditions today, otherwise standards, rules and business models will emerge without German industry. This requires a dedicated German metaverse strategy with a central core: the ambition to position Germany as a pioneer in the industrial metaverse.
The position paper outlines what the digital economy believes is necessary for the industrial metaverse to realise its potential and strengthen Germany as an industrial location.
Download: How can the industrial metaverse become a success factor for the German economy? (GERMAN)| | Position Paper 2023 | Bitkom e. V.
Tip – very interesting: “How to build a responsible metaverse-starting now” by Accenture. The article is about how companies can build the metaverse responsibly by addressing issues such as data protection, security and sustainability.
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