Tag Archive for: B2B Marketing

THE DILEMMA OF CONTENT PRODUCTION IN B2B COMPANIES. OR IS THERE NONE AT ALL IN THE END?

Discover the crucial aspects of content production in B2B companies, the challenges they face, and the strategies for overcoming them. Learn from industry expert Mark Grandler as he discusses how to optimize content efforts with limited resources. This article provides actionable insights for enhancing visibility and efficiency in B2B marketing.

Insights into the B2B shopping trip – Know YOUR customers

“Know YOUR customer”. This is still the most important task for marketing. Forrester Research has vividly depicted the B2B (Customer Journey). Have a look yourself.