Tag Archive for: B2B Marketing

The Invisible Power: How Hidden Buyers Decide B2B Success

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Hidden buyers are the invisible decision-makers in B2B sales, determining the success or failure of million-dollar deals. The latest Edelman LinkedIn study proves that these influential stakeholders in the fields of finance, law and operations consume just as much thought leadership as obvious buyers, but they prefer bold, challenging perspectives. Companies that engage with hidden buyers by providing them with high-quality content can turn potential deal breakers into committed advocates.

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The 95/5 Rule in B2B Sales

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The 95/5 rule illustrates why, in B2B, only a few customers are actually ready to buy, while the greatest potential often lies with those who are not yet ready. A strategic focus on brand building ensures sustainable sales success. Find out how modern teams are using this rule to their advantage.

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THE DILEMMA OF CONTENT PRODUCTION IN B2B COMPANIES. OR IS THERE NONE AT ALL IN THE END?

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Discover the crucial aspects of content production in B2B companies, the challenges they face, and the strategies for overcoming them. Learn from industry expert Mark Grandler as he discusses how to optimize content efforts with limited resources. This article provides actionable insights for enhancing visibility and efficiency in B2B marketing.

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Insights into the B2B shopping trip – Know YOUR customers

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“Know YOUR customer”. This is still the most important task for marketing. Forrester Research has vividly depicted the B2B (Customer Journey). Have a look yourself.

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