Tag Archive for: Co-Creation


A hidden champion and world leader in technical interior design faced strong pressure from its customers to innovate, with ever-shorter product lifecycles in the global marketplace.
In order to differentiate itself from the global competition and successfully establish its products in the market, it was clear that more attention needed to be paid to current and future customer needs.

Agile Customer Co-Creation: The customer as innovator

Agile Customer Co-Creation: The customer as innovator. The pressure to innovate is increasing, innovation cycles are becoming shorter. Anyone who wants to stand out from the competition and successfully establish products on the market in today’s world must (even) more strongly focus on the needs of the customer. An agile customer co-creation solves this problem and offers companies numerous advantages.

DIGITAL CUSTOMER EXPERIENCE // Changing customer experience: 5 challenges for companies

Whether Big Data, Machine Learning or the Internet of Things (IoT): Technological progress and Artificial Intelligence (AI) are changing everything – including how customers experience companies and make purchasing decisions. What challenges do companies have to overcome to remain competitive in the future?
I will introduce you to the five most important trends and challenges of digital customer experiences – DIGITAL CUSTOMER EXPERIENCE