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“Disruptive” and “innovation” – the two terms are often mentioned in the same breath, but they are also misunderstood and misused. Harvard professor Clayton Christensen is considered the inventor of the Theory of Disruptive Innovation. He is astonished that his theory is applied to all kinds of things. Neither Uber, nor Tesla, nor Airbnb are considered to be disruptive innovators.
Everyone is talking about digitalisation. It is changing and presenting companies with new challenges. These are also reaching traditional industries, such as the construction industry. Here, digitalisation is driven primarily by a new methodology, Building Information Modelling (BIM). However, the effects of this are not yet fully foreseeable. What is certain, however, is that business models could and possibly must change.