B2B, B2C, B2B2C, B2G, … these abbreviations stand for different sales channels. I would like to add a new approach based on the experiences made in the last months: B2V – Business-to-Video. This is the appropriate description for the many video calls we have made with our customers recently. But how do you prepare yourself and your sales team for B2V? Here is my suggestion how to do it.
Whether Big Data, Machine Learning or the Internet of Things (IoT): Technological progress and Artificial Intelligence (AI) are changing everything – including how customers experience companies and make purchasing decisions. What challenges do companies have to overcome to remain competitive in the future?
I will introduce you to the five most important trends and challenges of digital customer experiences – DIGITAL CUSTOMER EXPERIENCE
The DDIM congress has been held annually since 2003 and has developed into the most important event of the entire Interim Management Industry in Germany. In the meantime, more than 300 guests regularly attend the event. Here Interim Managers, providers and guests from companies, science and politics meet. They gain insight into the latest market developments, listen to exciting impulse lectures and find opportunities for extensive networking in a variety of specialist discussions and workshops.
Short, concise and clear. In one minute you’ll understand: What do I do? What can you expect? How do I work?
Ralf H. Komor is an interim manager, book author and absolute B2B Sales professional. Clients from corporations to small and medium-sized businesses benefit from his 30 years of experience in national and international projects. He is recognised in the industry as a thoroughbred salesman and heads the DDIM.fachgruppe “Vertrieb & Marketing”. He is also co-author of the book project “Chefsache Interim Management”, which was published this year by Springer-Verlag.
In an interview with division one, Komor talks about his experiences that he has had in his previous self-employment as a temporary manager and reveals valuable tips for newcomers to the Interim Market.
At the invitation of the HEIDELBERG BUSINESS CLUB in the German-Chinese innovation centre “ZGC InnoHub” in Heidelberg on 4 July 2019 at 6.30 pm, Ralf H. KOMOR will take part as a discussant and representative of Interim Management in a panel discussion on this interesting topic: Management Consultancy vs. Interim Management.
The increasing global importance of BIM – Building Information Modeling – and the resulting pressure for change for the entire value chain is no longer only omnipresent in the construction industry. Customer markets are changing as a result of the BIM methodology, and as a result, building suppliers, factory planners and planners of industrial plants must act. At the invitation of Autodesk GmbH, Ralf H. KOMOR discussed this topic at the event on 26 November 2018 at the BIM World in Munich.
Ralf H. KOMOR in an interview with Inés Carrasco, DDIM about the DDIM Sales & Marketing department. It was founded at the DDIM Congress in 2015 and with 10 Interim Managers is one of the larger specialist groups. The meetings take place three to four times a year with external guests and specialist presentations e.g. Sinus Milieus in B2B and Business Information Intelligence as a supplement to CRM.
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Here you can access my article “Selling in the Metaverse with MetaSales” from SalesExcellence magazine (German only)
MARKETING AND SALES IN THE METAVERSE – Understanding and Profiting from the Metaverse: An Introduction for Businesses. Springer | Amazon
STRATEGIC SALES MANAGEMENT – Insights and Guidance from Top Interim Managers. Springer | Amazon
The SALES RADAR is a free, interactive tool to measure the maturity of your B2B sales.
