Tag Archive for: B2B-Sales

METASALES | SALES IN THE METAVERSE

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MetaSales is an innovative sales strategy that offers companies new ways to present and sell their products. The virtual twins of factories, machine parks or office complexes offer customers the opportunity to simulate work processes and try out products virtually. This builds product loyalty and boosts sales. Sales consultants can use XR Customer Experiences to visualise complex products and processes, increasing their efficiency.
MetaSales is a promising technology that can help companies differentiate themselves from the competition and increase customer loyalty.

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SALES AS A SUCCESS FACTOR: TOP-LINE ORIENTATED RESTRUCTURING FOR A SUSTAINABLE TURNAROUND

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Discover the crucial role of sales excellence in business restructuring for sustainable turnarounds. This guide emphasizes strategic revenue growth, customer focus, and the balance of cost efficiency with long-term viability. Learn best practices and key success factors to revitalize your company’s performance.

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ESG AND SUSTAINABLE CORPORATE GOVERNANCE

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The blog discusses the intrinsic link between economic growth and resource consumption, emphasizing the role of new regulations and younger generations in driving sustainable change. It highlights the impact of the EU’s Corporate Sustainability Reporting Directive (CSRD) and showcases companies like Zalando that are leading in sustainability. The piece calls on all stakeholders to participate in the sustainable transformation of the economy.

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HOW B2B SALES LEADERS ARE ADAPTING TO THE NEW GENERATION OF BUYERS

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Read how to adapt to the new generation of millennial buyers:
– Younger generations are increasingly moving into decision-making positions in B2B purchasing. This requires a rethink of customer communications.
– To attract and retain the new B2B generation, suppliers need to create more positive digital experiences along the customer journey.
– With the right coaching and supportive consulting, companies can better align their sales strategy with the new generation and deliver sustainable value.

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PRICE NEGOTIATION TIPS | HOW TO CONDUCT A PROFESSIONAL PRICE NEGOTIATION

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Always follow the QUID PRO QUO principle. Even small rebates can have a devastating impact on the bottom line of a company. Many salespeople are not sufficiently aware of this fact. During contract negotiations, they are often quick to offer discounts.

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6 PITFALLS TO AVOID WHEN CHOOSING AN INTERIM MANAGER

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Interim management is becoming increasingly popular in Germany, and for good reason: the added value that temporary managers bring is enormous.
To help you find the right interim manager for your business challenge, I’d like to highlight 6 common pitfalls in selecting one – and show you how to avoid them.

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THE MOST COMMON MISTAKES MADE BY FOUNDERS IN THE B2B SALES PROCESS

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Even the most creative and agile start-ups often neglect their customers and the access to them in their product orientation.

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FIVE STEPS TO A STRONG VALUE PROPOSITION

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Five steps to a strong value proposition. High performing salespeople are essentially change agents. They recommend, advise and support their customers and aren’t afraid to push when it’s in their customers’ best interests.

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EUREKA: THE IDEAL THREE-TIER PRICING MODEL

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Many pricing models are divided into three tiers, for example GOLD, SILVER, BRONZE. The questions that arise are: How do we ensure that customers buy the middle price as intended? What is the right spread?

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CHALLENGES AND TOP PRIORITIES IN SALES 2023

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A recent study reveals the biggest challenges and priorities in sales in 2021, with responses from 423 sales directors, CSOs and CEOs identifying the biggest challenges and their main sales priorities for 2021.

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