Dive into a detailed comparison of two innovation giants: Paul Cook and Clayton Christensen. Understand the nuances of incremental versus disruptive innovation and how these approaches can guide modern business strategies. Discover insights to refine your innovation efforts.
MetaSales is an innovative sales strategy that offers companies new ways to present and sell their products. The virtual twins of factories, machine parks or office complexes offer customers the opportunity to simulate work processes and try out products virtually. This builds product loyalty and boosts sales. Sales consultants can use XR Customer Experiences to visualise complex products and processes, increasing their efficiency.
MetaSales is a promising technology that can help companies differentiate themselves from the competition and increase customer loyalty.
Discover the crucial role of sales excellence in business restructuring for sustainable turnarounds. This guide emphasizes strategic revenue growth, customer focus, and the balance of cost efficiency with long-term viability. Learn best practices and key success factors to revitalize your company’s performance.
The blog discusses the intrinsic link between economic growth and resource consumption, emphasizing the role of new regulations and younger generations in driving sustainable change. It highlights the impact of the EU’s Corporate Sustainability Reporting Directive (CSRD) and showcases companies like Zalando that are leading in sustainability. The piece calls on all stakeholders to participate in the sustainable transformation of the economy.
Interim management is becoming increasingly popular in Germany, and for good reason: the added value that temporary managers bring is enormous.
To help you find the right interim manager for your business challenge, I’d like to highlight 6 common pitfalls in selecting one – and show you how to avoid them.
A recent study reveals the biggest challenges and priorities in sales in 2021, with responses from 423 sales directors, CSOs and CEOs identifying the biggest challenges and their main sales priorities for 2021.
For a long time I have been looking for the ideal three-tier pricing model. How do we get almost everyone to buy the middle price?
Peter F. Drucker is a role model to me.
His ideas and thoughts are the blueprint for all other management books. I often say: “You don’t have to have read more than a Drucker”.
Drucker embodies the true essence of management. Drucker lived a life based on embracing tomorrow and giving up yesterday. In the process, he discovered an important paradox: in order to build something, you have to tear it down. Drucker had no problem tearing things down, giving up what didn’t work and leaving behind what no longer mattered. He could achieve so much that way.
In principle, this is also what interim management is all about and this is also reflected in my claim: MOVE | CHANGE | CONNECT
Tips for new sales managers on how to prepare the initial visit to existing customers and how to strengthen and expand the relationship resiliently
B2B, B2C, B2B2C, B2G, … these abbreviations stand for different sales channels. I would like to add a new approach based on the experiences made in the last months: B2V – Business-to-Video. This is the appropriate description for the many video calls we have made with our customers recently. But how do you prepare yourself and your sales team for B2V? Here is my suggestion how to do it.
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Here you can access my article “Selling in the Metaverse with MetaSales” from SalesExcellence magazine (German only)
MARKETING AND SALES IN THE METAVERSE – Understanding and Profiting from the Metaverse: An Introduction for Businesses. Springer | Amazon
STRATEGIC SALES MANAGEMENT – Insights and Guidance from Top Interim Managers. Springer | Amazon
The SALES RADAR is a free, interactive tool to measure the maturity of your B2B sales.
