Heureka: The ideal three-tier pricing model

For a long time I have been looking for the ideal three-tier pricing model.

How do we get almost everyone to buy the middle price?

Komor Interim Management Fachbeitrag

The derivation is waived – I only present the result

The ideal three-tier pricing model


Method A (“Fibonacci-sequence”) with the numerical ratio: 1 – 3 – 8

Method B (“golden section”) with the numerical ratio: 1 – 4 – 10

Method low price middle price high price
Fibonacci  9,90 29,90 79,90
Golden section 9,90 39,90 99,90

The aim of the whole is to sell the medium price package as often as possible and not the cheap one. Of course. the respective price levels must be reflected in the corresponding product or service characteristics.

I think the Fibonacci model fits everywhere.

The golden section could be more suitable for high value goods and services.

What’s your opinion? I am looking forward to your feedback!

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