“Disruptive” and “innovation” – the two terms are often mentioned in the same breath, but they are also misunderstood and misused. Harvard professor Clayton Christensen is considered the inventor of the Theory of Disruptive Innovation. He is astonished that his theory is applied to all kinds of things. Neither Uber, nor Tesla, nor Airbnb are considered to be disruptive innovators.
Everyone is talking about digitalisation. It is changing and presenting companies with new challenges. These are also reaching traditional industries, such as the construction industry. Here, digitalisation is driven primarily by a new methodology, Building Information Modelling (BIM). However, the effects of this are not yet fully foreseeable. What is certain, however, is that business models could and possibly must change.
The increasing global importance of BIM – Building Information Modeling – and the resulting pressure for change for the entire value chain is no longer only omnipresent in the construction industry. Customer markets are changing as a result of the BIM methodology, and as a result, building suppliers, factory planners and planners of industrial plants must act. At the invitation of Autodesk GmbH, Ralf H. KOMOR discussed this topic at the event on 26 November 2018 at the BIM World in Munich.
Ralf H. KOMOR in an interview with Inés Carrasco, DDIM about the DDIM Sales & Marketing department. It was founded at the DDIM Congress in 2015 and with 10 Interim Managers is one of the larger specialist groups. The meetings take place three to four times a year with external guests and specialist presentations e.g. Sinus Milieus in B2B and Business Information Intelligence as a supplement to CRM.
“Global, agile, digital” is not only the motto of this year’s DDIM Congress, it also applies in particular to the Interim Managers from the sales department.
The ten expert groups of the Dachgesellschaft Deutsches Interim Management e.V. (DDIM) also includes the Sales and Marketing expert group. Ralf Komor, sales expert at Senior Executive/Director level and long-standing Interim Manager in this field, is head of the group. In times of digital change and changing market structures, he and his professional colleagues have particularly important tasks.
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Here you can access my article “Selling in the Metaverse with MetaSales” from SalesExcellence magazine (German only)
MARKETING AND SALES IN THE METAVERSE – Understanding and Profiting from the Metaverse: An Introduction for Businesses. Springer | Amazon
STRATEGIC SALES MANAGEMENT – Insights and Guidance from Top Interim Managers. Springer | Amazon
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